Choices International Foundation
Choices is a global platform to co-create and support national initiatives for healthier food choices.
Choices is an NGO, registered in the Netherlands, but acting globally, free from political or commercial interests. Choices provides science based criteria (a nutrient profiling system) to distinguish between healthier and less healthy foods and beverages.
These criteria serve two purposes. They can be used by 1) (international) companies as an external standard for food product improvement, or 2) national governments as international reference for their national nutrient profiling system to support front-of-pack nutrition labelling, consumer education and other types of nutrition policies.